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Tiffany Company said its secondquarter profit rose 19 percent, and the luxury conglomerate LVMH Mot Hennessy Louis Vuitton said in July that firsthalf profit rose 53 percent. "They've been coming back," said Dana L. Telsey, chief executive and chief research officer of the stockresearch firm Telsey Advisory Group. But, she said, there are "concerns over what companies will face in the second half of 2010." With that air of uncertainty, this season's runway shows when designers unveil their clothes for the following season, editors pick out trends and buyers place orders is under particular scrutiny. If the shows succeed, Ms. Telsey said, they can "help create a halo effect of continuing the upward momentum." So designers, who had avoided technology to the point of eschewing ecommerce, are using it to ride today's shopping wave. Still, there are risks with the techforward approaches. Most significantly, the designers could alienate professional buyers who still wield huge power with retailers especially when clothes are made available for immediate purchase online, as with Burberry.
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