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Everyonefrom sports coaches to business executivesseems to have incorporated it into their everyday lingo. A tagline can be a powerful branding tool for a company at any stage, whether niche, growing or leading the market. Creating a memorable tagline can be a highly effective way to boost brand recall37 percent of people are more likely to buy a product if it uses a catchy tagline . But a successful tagline is more than a memorable catchphraseit acts as a bridge between a brand name and its identity, solidifying this connection in the minds of consumers. To promote brand awareness, a tagline should be repeated frequently and consistently across all touchpoints. And, at the very least, a tagline must be distinctive in order to differentiate a brand from its competitors. In many ways, finding the right tagline mimics the process behind brand namingresearch, strategy and creative work can all contribute to achieving the perfect end result. Although the two terms are often used interchangeably, industry insiders usually make a distinction between taglines and slogans: taglines have longer shelf lives.
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