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H Block, a leading taxpreparation company, flipped between the slogans "America's tax team," "Just plain smart," and its current "Get it Right" in just a few years. The fragmentation risks leaving consumers unable to discern a single brand identity for the company. Lastly, in order to fasten the link between a tagline and brand identity, many taglines incorporate the brand name. Citibank's "Because the Citi never sleeps" and Finish Detergent's "Brilliant cleaning starts with Finish" are examples. However, some brands may purposefully choose to leave out their names so that their taglines or slogans don't impair future brand extensions.and the bored wife who dished up a global hit Food for thought: Julie and Julia is based on the life of Julie Powell who cooked her way through every recipe of Mastering The Art Of French Cooking to take her mind off her boring life When Julie Powell decided to cook her way through the 524 recipes of Julia Child's iconic book, Mastering The Art Of French Cooking, in a single year, she was just looking for a domestic project to take her mind off her deadend secretarial job.
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