HOME < 고객서비스 < 고객게시판           새글작성 (*)표시가 있는 부분은 필수항목입니다. 글종류   비밀글  * 이름   * 비밀번호     이메일   홈페이지   html 사용   일반글 HTML HTML+<br> * 제목   * 내용 ▼  owkflbt@gmail.com님의 글입니다. >successful and was voted the most popular line in the Advertising Hall of Fame . Coined words, puns, jingles and even madeup words (like Louis Vuitton's "Epileather") are also ways to make a tagline stick. Simply being easy to remember isn't enough. Taglines should also build positive brand perceptions through imparting good feelings. Evocative vocabulary is one powerful way to create meaning. Since slogans are made for shorter running advertising campaigns, it is important that they stay relevant to their target market. Taglines, on the other hand, should not strive to be trendy at the risk of sounding dated after a few years. Since a good tagline stands the test of time, it should work across a variety of mediums, functioning like a thread that unifies the stories together. Consistency is crucial: numerous taglines and continual changes confuse consumers and dilute brand equity. H Block, a leading taxpreparation company, flipped between the slogans "America's tax team," "Just plain smart," and its current "Get it Right" in just a few years. The fragmentation risks leaving consumers unable. 첨부화일 #1   ※ 2 MB 이하만 업로드 가능 ※ 확장자 php,php3,ph,inc,html,htm,phtml 업로드 불가능 첨부화일 #2   ※ 2 MB 이하만 업로드 가능 ※ 확장자 php,php3,ph,inc,html,htm,phtml 업로드 불가능