HOME < 고객서비스 < 고객게시판           새글작성 (*)표시가 있는 부분은 필수항목입니다. 글종류   비밀글  * 이름   * 비밀번호     이메일   홈페이지   html 사용   일반글 HTML HTML+<br> * 제목   * 내용 ▼  vjnwipeyfq@gmail.com님의 글입니다. >and motivating taglines call the audience to take action. What makes a good tagline or slogan? Good taglines are first and foremost differentiating. In a sea of similar offerings, consumers notice brands that stand out, and creative taglines help brands differentiate from competitors. Apple's brand rejuvenation in 1997 is one example: to counter flagging sales and a tarnished image, it launched a revolutionary advertising campaign. Its new tagline, "Think Different" was a refreshing spin on IBM's "Think." Rather than trying to compete with the reputation for reliability and trustworthiness of its chief competitor, Apple positioned itself as a dynamic brand with inventive alternatives to the status quo. Meters/bonwe, China's leading casual clothesline brand, uses the line "p8," which roughly translates to "Not walking the conventional road." Mercedes Benz uses "Engineered like no other car in the world." Both taglines work wonders for these companies because they suggest a benefit to consumers who buy their products. Successful taglines not only draw attention. 첨부화일 #1   ※ 2 MB 이하만 업로드 가능 ※ 확장자 php,php3,ph,inc,html,htm,phtml 업로드 불가능 첨부화일 #2   ※ 2 MB 이하만 업로드 가능 ※ 확장자 php,php3,ph,inc,html,htm,phtml 업로드 불가능